Peec AI vs Otterly: which AI visibility tracker fits under $500 a month?

Peec AI and Otterly are the two most common picks for self-serve AI search tracking under $500 a month, and the choice comes down to prompt volume against engine coverage. Peec AI charges $95 a month for 50 prompts across 3 models on one project, $245 for 150 prompts, and $495 for 350 prompts on 5 projects (Peec AI pricing, accessed September 26, 2026). Otterly charges $29 for 15 prompts, $189 for 100 and $489 for 400, tracks 4 engines on every plan and sells Claude, Gemini and Google AI Mode as paid add-ons (Otterly pricing, accessed September 26, 2026). Peec gives you deeper analytics per prompt and a cleaner agency setup. Otterly gives you a cheaper first step and more prompts per dollar at the top tier. Neither tells you what to build to get cited, which is where Data for AI Search's $497 Engage tier sits. This comparison covers price, limits, engines, reporting and which buyer each one suits.

What do Peec AI and Otterly cost in September 2026?

Both vendors publish monthly prices and both discount annual billing, so the table below shows the monthly figure and the prompt allocation each vendor prints beside it.

Sources: Peec AI pricing and Otterly pricing, both accessed September 26, 2026. Otterly's annual prices reflect its stated 15% discount.

The entry tiers are not comparable products. Otterly's $29 Lite plan is a 15-prompt toe in the water, and its own page marks the $189 Standard plan as the most popular (Otterly pricing, September 26, 2026). Peec AI's $95 Starter is a working plan with 50 prompts, which is enough to cover a local business's core queries across three assistants (Peec AI pricing, September 26, 2026). A buyer comparing the two should compare Peec Starter against Otterly Standard, and Peec Advanced against Otterly Premium.

Which AI engines does each one track?

Otterly includes four engines on every plan and charges for the rest, while Peec AI lets you pick three from its list and charges for the rest through Enterprise. Otterly's four are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Google AI Mode and Gemini are add-ons at $9 to $149 a month each for AI Mode and Gemini and $29 to $439 a month for Claude, scaling with the plan (Otterly pricing, September 26, 2026). Peec AI's self-serve plans say "choose 3 models" from a list that includes ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode, and its Enterprise plan opens all models, up to 13 (Peec AI pricing, September 26, 2026).

For most buyers the practical difference is Google. Otterly covers AI Overviews on every plan and treats AI Mode as an add-on. Peec AI lets you spend one of your three slots on AI Mode from day one. Google AI Mode matters because it answers with a synthesized response and its own source list rather than ten blue links, which is why Data for AI Search added it as a scored surface in September 2026 alongside ChatGPT, Perplexity, Claude, Gemini and Grok (pricing, September 26, 2026). Before you pay for any engine, look at your own referrers. In our 30-day log of AI referrals to this site, ChatGPT sent 50 of 52 visits and Gemini sent 2, with none from Copilot or Perplexity (our own referral log, August 27 to September 26, 2026, published in the best AI visibility tools in 2026). Paying for Copilot coverage would have bought us nothing.

How do prompt limits compare per dollar?

Otterly is cheaper per prompt at the top tier and Peec AI is cheaper per answer, because Peec runs every prompt on three models daily. Dividing each vendor's monthly price by its printed prompt count, as of September 26, 2026, gives Peec Starter $1.90 a prompt, Pro $1.63 and Advanced $1.41, against Otterly Lite $1.93, Standard $1.89 and Premium $1.22 (Peec AI pricing and Otterly pricing, September 26, 2026). The two are close in the middle and Otterly pulls ahead at 400 prompts.

Counting answers instead of prompts flips it. Peec's own calculator defines monthly AI answers as prompts multiplied by active models and tracking frequency, so a Starter plan at 50 prompts, 3 models and daily tracking produces about 4,500 answers a month, while Otterly's Lite plan at 15 prompts on 4 engines daily produces about 1,800 (derived from the limits on Peec AI pricing and Otterly pricing, September 26, 2026). Which measure matters depends on why you track. A brand watching a handful of high-value prompts wants depth per prompt. An agency covering many clients wants raw prompt count.

What does each report beyond a visibility score?

Peec AI publishes the longer feature list, and Otterly bundles a GEO audit that Peec sells as an agent action. Peec AI's pricing page lists visibility, position, sentiment and share of voice tracked daily, source analytics down to domain and URL, brand attribute scoring, objections the assistants raise against your brand, prompt fact-checking against facts you set, a gap analysis of sources that name competitors but not you, ranked recommended actions, a crawlability audit across 40 or more bots, and AI referral tracking (Peec AI pricing, September 26, 2026). Otterly's every plan includes daily tracking, ChatGPT ads tracking, unlimited brand reports, 50 or more countries, an AI prompt research tool and a Generative Engine Optimization audit with 1,000 URL audits a month on Lite, 5,000 on Standard and 10,000 on Premium (Otterly pricing, September 26, 2026).

Both are monitoring products. Both show you where you are cited and where a competitor is cited instead, and both leave the building to you. That distinction is the subject of AI visibility trackers vs a system that gets you cited, and it matters because the SE Ranking study of 300,000 domains from November 2025 found brand mentions across the web, an off-site signal, to be the strongest single predictor of an AI citation. A tracker can tell you your mention count is low. It cannot raise it.

Which one should an agency choose?

Peec AI sells a separate agency plan and Otterly rewards agencies with prompts, so the answer depends on how many client brands you manage. Peec AI's pricing page points agencies to its own agency pricing for tracking prompts across multiple brands, and its self-serve Advanced plan already allows 5 projects with Looker Studio reporting (Peec AI pricing, September 26, 2026). Otterly gives agency partners 150 bonus prompts on Standard and 500 on Premium, unlimited workspaces from Standard up, and unlimited brand reports on every plan (Otterly pricing, September 26, 2026).

An agency with 3 to 5 clients and a reporting habit built on Looker Studio fits Peec Advanced. An agency with 10 or more small clients that each need a few prompts fits Otterly Premium, where 400 prompts plus the 500 partner bonus stretch furthest (Otterly pricing, September 26, 2026). An agency that has to show clients movement rather than charts should read Data for AI Search vs Otterly and Peec AI and the white-label program, where the report, the content plan and the citation work go out under the agency's own brand.

Where does Data for AI Search fit next to both?

Data for AI Search overlaps both on monitoring and differs on what happens after the score. Its Monitor tier is $99 a month for a monthly scan across ChatGPT, Perplexity, Claude, Gemini, Grok and Google AI Mode, competitor share of voice and alerts, which is close to Peec Starter on price with six surfaces instead of three (pricing, September 26, 2026). Its Engage tier is $497 a month and adds the Citation Map of every source AI cites in your market, a ranked Content Plan with a writing prompt per page, the entity and directory work, and drafts for the Reddit, Quora and forum threads the assistants pull from, then rescans bi-weekly to prove the movement (pricing, September 26, 2026).

The methodology is public. The score comes from the 10-Point AI Citation Framework, each check documented so a buyer can verify the grade by hand, and every article here is measured against the 40-Point Content Geometry Standard it recommends. Neither Peec AI nor Otterly publishes a complete scoring rubric. A buyer who wants a chart picks one of them. A buyer who wants the work done, or wants to learn the method, starts with the free scan.

Frequently asked questions

Is Peec AI or Otterly cheaper?

Otterly is cheaper to start, at $29 a month for 15 prompts against Peec AI's $95 for 50, as of September 26, 2026. At the top self-serve tier they are within $6 of each other, Otterly Premium at $489 for 400 prompts and Peec Advanced at $495 for 350 prompts. Per prompt, Otterly is cheaper at the top and Peec is cheaper per AI answer because it runs three models daily.

Which one tracks Google AI Mode?

Both can. Peec AI lets you choose AI Mode as one of your three models on any self-serve plan. Otterly sells AI Mode as an add-on priced from $9 to $149 a month depending on plan, and includes Google AI Overviews on every plan, as of September 26, 2026.

Does either tool track Claude?

Otterly sells Claude as an add-on at $29 to $439 a month by plan. Peec AI's published self-serve model list names ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode, with all models, up to 13, on Enterprise. Confirm Claude on the exact tier before buying, as of September 26, 2026.

Can I use Peec AI or Otterly with Data for AI Search?

Yes. Some teams keep a daily tracker for charts and use Data for AI Search's Engage tier for the citation work and the published methodology. If budget allows only one, decide whether you need a chart or the work behind the chart.

How many prompts do I actually need?

A single-location local business usually needs 20 to 40 prompts: the service queries, the "best X in city" queries and the comparison queries buyers ask an assistant. A multi-city brand or an agency scales from there. Start with the 30 questions your sales team hears most and add prompts when the data shows a gap.

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Companion guides: The best AI Visibility tools in 2026 · Profound alternatives · Data for AI Search vs Otterly and Peec AI · AI visibility trackers vs a system that gets you cited · The 10-Point AI Citation Framework.